behavioral economics—the study of how real people actually make choices, which draws on insights from both psychology and economics.

see “Prospect Theory: An Analysis of Decision under Risk”,  Daniel Kahneman, LL.D. ’04, of Princeton and Amos Tversky of Stanford.

via The Marketplace of Perceptions | Harvard Magazine Mar-Apr 2006.

Share and Enjoy:
  • Print
  • Digg
  • Sphinn
  • del.icio.us
  • Facebook
  • Mixx
  • Google Bookmarks
  • Blogplay

No Comment.

Add Your Comment